Factive Blog

Startup of the month wants to help campaigns become raging successes The panel gives their thumbs up to this month’s startup, which has a former

Every day we are getting closer and closer to the re-opening of our communities, societies, and markets. All of us are looking impatiently forward to

We have more data available than ever before. It used to be that data wasn’t accessible, it required a level of time and resources, that

Today most innovation and growth strategies are founded in some level of data. Only the few still subscribe to pure gutfeel when deciding how to

  The aim of advertisers across the world is the same. Get our attention, hold if for long enough or with sufficient frequency to generate

In most processes imagination and curiosity comes either before or after data validation. Brains first, heart later or the other way around. We have gut-feelings,