Anyone can
guess the right
answer once
An empowered
team can find
it every time
Anyone can
guess the right
answer once
An empowered
team can find
it every time
The Factive tools amplify the efforts of teams seeking growth in consultancies and internal departments and specialist functions. The tools facilitate prototyping of all potential outcomes. And they create transparency of predicted outcomes across all them with large scale dynamic data. The gain is not only better in-market performance, it also creates lower external expenses than traditional research and thereby creates value for specialists, consultancies and end customers alike. It also creates better and more valuable processes, when the pressure of having to guess the right answer is replaced with the curiosity to imagine all potential outcomes with the assurance that the response data will find the best answer every time.
The tools are offered as SaaS. Factive contributes with on-boarding, training, and guidance in specific projects, based on extensive experience in the fields of strategy, innovation, and marketing. The following are examples of the recurring tasks, that are solved using the tools.
Strategic brand positioning & brand strategy
Base your brand strategy on growth potential
Factive offers brand owners and -teams an approach to strategy and positioning based on predictive and dynamic data created in our Atlas platform. This facilitates replacing speculation on potential based on historic data with prototyping of scenarios and predictive data validation. This allows businesses to base decisions on facts that validate how decisions made will impact future customer and consumer appeal, involvement and buying behaviour. This replaces the reliance on historicaldata that rarely has the ability to accurately qualify future behaviour. It also supplements normal concept and strategy testing, which examines the dynamics of existing competition in the marketplace
Key Benefits:
- Dynamic predictive data
- KPI benchmarking across strategies
- Process driven by speed, transparency, and perspective
NPD & Innovation development, assessment, and optimization
Model your NPD and innovations for demand – not the other way around
Key Benefits:
- Identification of which markets and segments to prioritise
- Responsedata to validate most relevant benefits and features to drive and identify potential barriers
- Prioritisation of relevant portfolio of products, features, and benefits to deliver based on facts
The Factive tools offer innovation and product teams a platform to evaluate and optimise NPD & innovation launches with predictive customer and consumer data. The approach helps qualify how to orchestrate and prioritise launches to optimise immediate growth. It also provides a detailed understanding of which specific attributes and features drive the highest immediate value for customers, allowing companies to reduce both complexities and cost in the value chain. It alsoprovides innovation and product teams with data validation that can follow products and services into marketing and sales departments to create a fact base for the go-to-market approach.
Market fit and concept test
Discover the real growth potential with dynamic scenarios
Key Benefits:
- Based on real consumer behaviour
- Large scale data sets
- Dynamic data for prototyping approaches
Based on the Atlas platform, Factive marketing and sales professionals an alternative approach to audience and segmentation data. Leveraging real-time data that reflects the entire landscape of consumer behaviour surrounding a brand, we identify potential areas of consumer behaviour that the brand can leverage. In the case of most products and services consumers are not dedicated completely to one particular brand at a time.Most often consumer behaviour is a combination of engagements across lots of brands, media, influencers, and other platforms which reflects theiroverall needs and wants. Understanding this landscape provides opportunities to connect with more users at a higher relevance level per contact. This has proven to contribute significantly to upper funnel activities with efficiencies normal media optimisation strategies struggle to match. The platforms also facilitates the prototyping of alternative propositions, that provides a dynamic perspective in understanding how alternate go-to-market strategies changes the growth potential of the brand and product portfolio.
Dynamic market analysis
Go beyond conclusions and discover potentials areas to grow
Key Benefits:
- Performance perspective versus both competitors and other relevant brands
- Identification of potential consumer behaviours that can be leveraged commercially
- Identification of immediate growth potential
Factive offers marketing and sales teams an alternative approach to initiate and maintain the data set for their market analysis. The dynamic market analysis identifies the existing competitive situation in the market,including competitor profiling, drivers and barriers. But in addition to providing the generic detailed and nuanced understanding of the status quo, the dynamic market analysis discovers key potential growth areas in terms of messaging, products & services, category expansions, and growth partnerships.
Target audience analysis
Qualify audiences based on real demand potential and accessibility
Key Benefits:
- Based on real consumer behaviour
- Large scale data sets
- Dynamic data for prototyping approaches
Based on the Atlas platform, Factive marketing and sales professionals an alternative approach to audience and segmentation data. Leveraging real-time data that reflects the entire landscape of consumer behaviour surrounding a brand, we identify potential areas of consumer behaviour that the brand can leverage. In the case of most products and services consumers are not dedicated completely to one particular brand at a time.Most often consumer behaviour is a combination of engagements across lots of brands, media, influencers, and other platforms which reflects theiroverall needs and wants. Understanding this landscape provides opportunities to connect with more users at a higher relevance level per contact. This has proven to contribute significantly to upper funnel activities with efficiencies normal media optimisation strategies struggle to match. The platforms also facilitates the prototyping of alternative propositions, that provides a dynamic perspective in understanding how alternate go-to-market strategies changes the growth potential of the brand and product portfolio.
Brand potential analysis
Identify the shortest paths to grow your brand
Key Benefits:
- Broader and stronger competitive perspective
- Combines perception and behaviour
- Potential to go beyond sub optimisation
Factive offers brand teams an alternative to traditional advertising tracking approaches. With the inclusion of a broader competitive perspective and predictive analytics the Factive platforms offers not only status quo and optimisation conclusions, but also actionable insights for new strategies and opportunity for significant improvement. This involves both an extensive competitive perspective, but also identification of high volume consumer behaviours the brand has the potential to tap into.
Advertising optimisation
Data-driven increase in ROI driven by consumer relevance and appeal
Factive offers brand owners and agencies a fact-based approach to optimising and creating advertising platforms based on consumer response data. Whether it’s building a new platform, validation or
optimising an existing approach, the tools within the Atlas platform offers all stakeholders a transparent approach to leveraging the knowledge and strategy from inside the organisation and to seek out the most effective solutions. The approach is based on harnessing the imagination and creativity of marketing departments and creative agencies and to deploy these in a data driven process. The output identifies the strongest overall potential solution, and accurately identifies which elements are the most effective.
Key Benefits:
- Separation of individual element’s strength and weaknesses
- Open and transparent process driven by data
- Clear KPI’s versus predictive data creates a fast and efficient use of resources
Advertising optimisation and tracking
Optimize your marketing for growth instead of sub-optimising for soft KPI’s
Key Benefits:
- Broader and stronger competitive perspective
- Combines perception and behaviour
- Potential to go beyond sub optimisation
Factive offers brand teams an alternative to traditional advertising tracking approaches. With the inclusion of a broader competitive perspective and predictive analytics the Factive platforms offers not only status quo and optimisation conclusions, but also actionable insights for new strategies and opportunity for significant improvement. This involves both an extensive competitive perspective, but also identification of high volume consumer behaviours the brand has the potential to tap into.
Social media, conversation and content optimisation
Get rid of gut feel driven social media conversations with dynamic real-time data
The Factive tools provide the basis for social media and marketing teams to work with a broader perspective on who and what their audience is engaging with, when they are not engaging with their brand. The transparent view across all relevant brands brings clarity on, what the audience finds relevant. This provides insights into the conversations and types of content that creates a stronger appeal to the audience, and helpsto qualify what strategies could be applied to reach a bigger audience and how to obtain it.
Key Benefits:
- Competitive data based on consumer perspective
- Broader perspective on relevance in conversations, content, and brands
- Dynamic datasets for scenario qualification
White label solutions
Expand your footprint with every customer and drive growth with our tools
Key Benefits:
- Broader and stronger competitive perspective
- Combines perception and behaviour
- Potential to go beyond sub optimisation
Factive offers brand teams an alternative to traditional advertising tracking approaches. With the inclusion of a broader competitive perspective and predictive analytics the Factive platforms offers not only status quo and optimisation conclusions, but also actionable insights for new strategies and opportunity for significant improvement. This involves both an extensive competitive perspective, but also identification of high volume consumer behaviours the brand has the potential to tap into.
Creative pitch support
Take guessing out of the equation
Most agency pitches are multiple faceted and involve diverse elements such as strategic abilities, creative power, pricing, teams, way of working, size, relevant experience etc. Many companies struggle to choose the best agency for their account for two reasons:
1) Separating the elements across two or three meetings is extremely difficult, and
2) The agencies make so many varied choices across strategy, messaging, creative ideas, media, and activation that it is impossible to accurately compare solutions.
Factive offers marketing teams a platform for making better decisions founded in data and create transparency for all relevant stakeholders.
Key Benefits:
- Fact driven process
- Choice of partners based on ability to deliver on KPIs
- Effective utilisation of internal and external resources
Media growth hacking
Discover where you can come closer to be what the consumer is looking for
Key Benefits:
- Based on real consumer behaviour
- Large scale data sets
- Dynamic data for prototyping approaches
Based on the Atlas platform, Factive marketing and sales professionals an alternative approach to audience and segmentation data. Leveraging real-time data that reflects the entire landscape of consumer behaviour surrounding a brand, we identify potential areas of consumer behaviour that the brand can leverage. In the case of most products and services consumers are not dedicated completely to one particular brand at a time.Most often consumer behaviour is a combination of engagements across lots of brands, media, influencers, and other platforms which reflects theiroverall needs and wants. Understanding this landscape provides opportunities to connect with more users at a higher relevance level per contact. This has proven to contribute significantly to upper funnel activities with efficiencies normal media optimisation strategies struggle to match. The platforms also facilitates the prototyping of alternative propositions, that provides a dynamic perspective in understanding how alternate go-to-market strategies changes the growth potential of the brand and product portfolio.